Institutional Data- Music Magazines

Circulation Figures

UK music magazines, figures to December 2009

Year on Year percentage changes:

BBC Music -5.2%
Classic FM -8.9%
Classic Rock +1.5%
Computer Music -4.5%
Future Music +0.0%
Gramophone -6.7%
Hot Press -5.1%
Kerrang -21.3%
Metal Hammer -16.9%
Mixmag -13.4%
Mojo -2.0%
NME -20.6%
Q -8.0%
Terrorizer -15.6%
Top of the Pops -10.2%
Uncut -13.3%
Word -22.5%
Empire +0.1%
Sight and Sound +0.6%
Total Film -4.7%

July 2010 Circulation figures

Classic Rock +0.0%
Kerrang +1.8%
Metal Hammer -4.3%
Mojo -6.2%
NME -17.3%
Q -10.7%
Uncut -3.2%

As you may see by the circulation figures, NME the magazine I plan to recreate has decreased a lot in the last few years. This tells me that the interest in that magazine appears to be dying out, and even after a relaunch the magazine still fails to attract its audience. Therefore, if this magazine does stop, there will be a gap in the market for this particular audience, which I plan to fill with my magazine.