Mood Board for my magazine

Mood Board
Originally uploaded by Kate Pritchard

This is a mood board for my magazine, it gives a representation of the type of audience my magazine will be aimed at.

The target market for my magazine are males between the ages of 17 and 30.

My target audience appreciate music in different ways, many go to gigs or live concerts also many of the readers like to keep up to date with news, and regularly check the internet.

Readers of my magazine are likely to be males that enjoy indie style music, and whom also appreciate listening to new bands. My readers don't appreciate mass market music, but like to stick to their own style.

My typical reader:
Male 72%
Female 28%
Average age 25
ABC1 73%

Demographic Profile      

The age of the audience for my magazine is between 17and 30. The gender for the magazine is primarily males. The marital status would most likely be single due to the age group of my readers, but for older readers could even be married. The social status of the readers would probably be in groups A, B and C1; group A being upper middle class people, who higher managerial or are professionals. Group B being the middle class, intermediate management or a professional, and group C1 being lower middle class, supervisory and junior managerial or professional.

Psychographic Profile

                The majority of readers will probably be Individuals. They will probably be passionate about music, and around 50% are interested in taking a music qualification. The readers enjoy attending concerts and gigs, and 80% say that music is an important part of their lives.

Lifestyle Subsets

                Most readers are probably students, but could also include young people with a part time job, or a full time job. The reader will attend many gigs, concerts, music events etc, and may even be involved in music personally, such as being in a band. The readers are young males, and so probably enjoy a good time, and spend a lot of time going out.

In my mood board, I included many images to represent the type of people who this magazine targets, I included the shops that the audience may shop at, the food they might eat, the products that they might use, and just general information about the type of person, what they wear, what they look like, what they watch, how old they are etcetera