How did you attract/address your audience?

My magazine attracts it's audience through style, content, images, colour scheme, and more. My magazine is a serious music journalism magazine, it relies mostly on the content of the magazine to attract the audience, however the appearance of the magazine does contribute to making the audience buy the magazine. Through the use of images and colours I tried to attract the audience to the magazine and make them interested in the content of the magazine. People would want to purchase my magazine because it both informs and entertains the audience, it gives the audience information about gigs, reviews, and upcoming artists. The target audience for my magazine are obviously people that are interested in these topics, and so these people would find my magazine useful, and would want to be associated with it.

For example, on my front cover the main image consists of a man playing a guitar, this is relatable to the audience, as most of the audience are music enthusiasts that have similar demographics to the person on the cover. They see the person on the cover as someone similar to themselves, and so want to learn more about the content of the magazine. The cover also contains information about the articles inside the magazine, I decided to include a couple of stories about popular artists and also to include a review section as this is quite conventional of a music magazine and so will hopefully increase sales.

Another example of how I attracted my audience was through the use of a logo, (The X-Factor), the audience recognise the logo and so are instantly interested in the story. Although it is a new magazine, the audience would find something familiar on the cover and consider it to be something they are interested in. The colour scheme on my cover is also used to attract the audience, the colour blue is a relaxing chilled out sort of colour, where as yellow is a more exciting and bright colour. I have used these colours throughout the magazine to keep it consistent and simple. These colours connote that my magazine is quite informal, but still contains the exciting stories that entertain the audience.

The contents page from my magazine has a very clear and neat layout, I decided to do this as I thought that it would make things much easier for the audience to find. The main image that I used on the page is an image that I am very happy with, and I think that it attracts the audience, and helps make the page look realistic and professional.

For my article, seeing as it was a review of a new band I decided to add many pictures to try and attract my audience to the article. The band is not one that the audience are already aware of, so adding many pictures allowed the audience to soon learn a lot about the band. I also included information about when their next gig was to inform the audience of when they can see them, and also as it helps to promote the location of where they are playing.

The language that I used throughout the magazine was quite colloquial, yet very coherent so that the audience could understand things easily.

Throughout the construction of my magazine I asked someone of my target audience what they thought about my magazine, I thought that this was very important to get an opinion on the look of the magazine so that they could tell me how to improve it. At one point, this person told me that they didn't like the colour blue that I used, and so I changed it to suit my audience and to improve my magazine.