Who would be the audience for your media product?

My typical reader:
Male 72%
Female 28%
Average age 25
ABC1 73%

My target audience is males between the ages of  17 and 30.

Demographic categories: The marital status would most likely be single due to the age group of my readers, but for older readers could also be married. The social status of the readers would probably be in groups A, B and C1; but my audience could also be anyone that appreciates the indie style genre of music. I think my price of my magazine is very fitting for my audience, it is quite cheap and because it is a weekly magazine it is likely that my readers will be quite loyal to the magazine, especially at the price.

Psychographic categories: The majority of readers will probably be Individuals. They will probably be passionate about music, and many interested in taking a music qualification. The readers would enjoy attending concerts and gigs, and appreciate music.

Lifestyle Subsets: Most readers are probably students, but could also include young people with a part time job, or a full time job. The reader will attend many gigs, concerts, music events etc, and may even be involved in music personally, such as being in a band. The readers are young males, and so probably enjoy a good time, and spend a lot of time going out.

My target audience would listen to indie style music, this could include anything from Lily Allen to Mumford and Sons. Many of the audience will not have many responsibilities, and so can afford to spend their money on themselves, they will probably buy lots of clothes, food, have a contract phone, and very likely will have an iPod. They would watch TV problems such as Hollyoaks, Friends, The Simpsons, and Skins.

In my magazine, products such as Pepsi, hair products, and HMV would probably be best to advertise in my magazine. These are products my audience would use.

My audience would buy my magazine as they are interested in the music scene, they like to keep up to date with upcoming bands, and also what is going on. They also like attending gigs and so would use the magazine as a gig guide.