Mood Board for OK Magazine

Demographic Profile      

The age of the audience for OK magazine is between mid-20 and late 40’s. The gender for the magazine is primarily females, and most probably relate to women throughout the UK. The marital status could be both divorced and married, but for younger readers could possibly be single. The social status of the readers would probably be in groups E, D and C; group E being people with benefits, pensions, widowers, or just lowest grade workers. Group D being the working class, semi and unskilled manual workers, and group C being skilled manual workers and lower middle-class.

Psychographic Profile

                The majority of readers will probably be either Mainstreamers or Aspirers. OK magazine is a magazine about celebrity lifestyles and so Aspirers that want the luxury lifestyle will read about it and Mainstreamers that generally have an interest in this topic will also read it.

Lifestyle Subsets

                The type of people that would read this magazine are most probably women with children, who are in their 30’s, and are working class and without many hobbies; Stereotypically known as housewives, although maybe not as conventional as once known. For example, they could be divorced or married, have children with multiple fathers, and may have a part time low paid job. This magazine is targeted at people who have a life that needs enriching, with a lot of time on their hands, and whose interests extend to the misfortune of others (mostly celebrities).

In my mood board, I included many images to represent the type of people who this magazine targets, I included the shops that the audience may shop at, the house and car they might have, the products that they might use, and just general information about the type of person, what they eat, what they look like, what they watch, how old they are etcetera.